The Party Bazaar

So I've been trying to think of a company that I use regularly that ties in with my events career path.  I must admit that although not often used, I do visit the website for Party Bazaar.  I find it really useful to look for items available online (instead of having to visit a store) and I find that they have some great ideas also listed on their website.  And for those of you who have kids, trying to come up with new parties can be challenging...do you know how to entertain a bunch of 4 year olds????

You can follow them on twitter, you can visit a facebook page or you can view videos on YouTube.  The YouTube is what interests me the most and what I find to be the most useful.  I am more likely to buy new products, or even old ones for that matter when I can acutally see the uses.  Trying to think up of new ideas, themes, etc can also get tricky at time and seeing what someone else has come up with is quite useful, and entertaining.  I can also see how many views they have received and how many followers they have.

When you visit their twitter and facebook pages you can see how many followers they have and how many likes, but how to you determine if this is helping their sales? 

I think they really could ramp things up even more by having online coupons or contests.  This would allow them to build a database (collect personal information).  From there they could see who is buying, what are the most popular events, items, even time of year.